Before every portrait session I plan clothes and styling with each client. On several occasions I’ve had women say “I know…don’t wear white.” This always strikes me as interesting because I wonder where they are getting that from. Not from me; I like white. For the right person and the right purpose, white clothing can be very attractive. In particular, I love white on white. It’s adorable for babies and children, high school seniors and as a simple and elegant look on adults. The overall simplicity of color sets off the face and allows it to draw the attention of the viewer. White-on-white can be created both in the studio and on location. We photographers refer to portraits with light clothing and bright shadow-free lighting as ‘high key.’
My feeling with regard to choosing a color to wear for a portrait is that just about any color will work as long as it is flattering to the wearer, suits the purpose of the photograph and the photographer plans the portrait out so all of the elements are in harmony. True, some colors may be more challenging than others. As long as the color is flattering and works to enhance the mood of the portrait — never say never. With thoughtful planning and design just about any color will be successful–even white.